Work

A selection of projects across web development, growth marketing, and AI-powered workflows. Each one built to ship — and to move a metric.

WEB · GROWTH

Northwind Studio — a Webflow rebuild that tripled inbound demos.

Restructured the marketing site, rewrote the messaging, and wired up a conversion-focused funnel for a B2B logistics SaaS.

+312%

qualified demo bookings · 90 days

northwindstudio.com

Northwind

OverviewDispatchTrackingRoutesAnalytics

Dispatch center

ShipmentRouteStatusETA

NW-05291CHI → DALIn transit14:32

NW-05288PHX → DENOptimizing16:45

NW-05284SEA → PDXDelivered—

AI · PRODUCT

Lumen AI Onboarding — cutting activation time from days to minutes.

Designed and built an AI-assisted onboarding flow that guides new users through setup with contextual prompts and smart defaults.

−87%

time to first value

app.lumen.ai/onboarding

What's your role?

We'll customize your workspace based on how you work.

Foldwell Growth Engine — lifecycle marketing that scaled revenue 4×.

A lifecycle marketing system across email, ads, and content. Built and run for 12 months, turning a manual process into an automated pipeline.

4.2×

monthly recurring revenue

dashboard.foldwell.com

Foldwell

OverviewCampaignsAudiencesEmailsRevenue

Growth overview

Lifecycle funnel

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