Vlad Usenko
About

I'm Vlad — I make things grow.

I'm a growth marketer who codes and a developer who thinks like a marketer. I help startups get more out of their web presence — better conversions, sharper messaging, and systems that run without manual effort.

I work at the intersection of Webflow development, growth strategy, and AI automation. If something can be measured, tested, or shipped faster — I want to know how.

Available for projects · Q3 2026
Based in Kyiv
+312%demo bookings
−87%time to value
4.2xrevenue growth
What I do

Three things, done well.

Webflow Development

Responsive, CMS-driven sites built for speed and easy client editing. From marketing pages to full product sites — shipped in weeks, not months.

Webflow · Figma · GSAP · Custom code

Growth Marketing

Paid acquisition, email sequences, landing page optimization, and analytics setup. I build the funnel and the pages it points to.

Google Ads · Meta · Klaviyo · GA4 · Hotjar

AI Workflows

Custom GPT pipelines, Make/Zapier automations, and AI-assisted tools that remove repetitive work. Built for teams of 1–15.

OpenAI API · Make · Zapier · Python
Experience

Where I've been.

Side project

Founder · E-commerce

Self-funded store with 35 SKUs, 380+ orders, $10K+ revenue at 25–35% margins. Managed $4,500 in ad spend across Meta, Google, and TikTok, achieving 2.2x ROAS. Built a 4-stage funnel with 7.8% add-to-cart rate.

Nov 2023 — May 2026

Growth Marketer & Web Dev · Launch Labs

Seattle, WA · Promoted from Webflow Developer to full ownership of a 6-channel marketing stack. Launched 7 Webflow sites, grew organic traffic 65% over 14 months, built 4 AI-powered marketing features, shipped 4 MVPs in 2-week cycles.

Nov 2022 — Nov 2023

UX/UI & Graphic Designer · Freshcode

Bulgaria · Designed 14 interfaces end-to-end across 3 web products. Delivered 3 brand identity systems and 60+ marketing assets. Achieved 2.6% avg conversion rate on designed pages — 40% above the team's prior baseline.

How I work

Principles, not process.

Ship, then polish

A working version in someone's hands beats a perfect version in a Figma file. I optimize after launch, not before.

Measure what matters

Every project gets clear KPIs upfront. If we can't measure it, we shouldn't be doing it.

Write it down

Documentation isn't overhead — it's how small teams stay fast. I leave every client with systems they can run without me.

Stay small on purpose

I work with 2–3 clients at a time. That means full attention, fast replies, and no handoffs to junior associates.

Let's get started

Currently booking projects for Q3 2026. No long forms — just say hi.